Who can take this course?
Indira Gandhi Open National University is a distance learning national university recognised by UGC and founded in the year 1985.
IGNOU offer a program Post-Graduate Diploma in Marketing Management (PGDMM) course. This course can be taken by students as well as employed candidates who are seeking for a growth in their career.
This course is a good opportunity for people who are already in the industries mentioned below or who are seeking to work in the following fields:
- Marketing Manager
- New Product Manager
- Sales Manager
- Marketing Communications Manager
- Marketing Executive
- Advertising Manager
- Brand Manager
- Market Research Analyst
In this page you will get all of the documents related to the IGNOU PGDMM Study Material (Post-Graduate Diploma in Marketing Management) course. Whether it is study material, assignments or previous year question papers. We provide all the content related to PGDMM course in free of cost.
IGNOU PGDMM – Study Material
Download and view all the study material related to MS6, MS64, MS65, MS66 from this section:
MS-06 (Marketing for Managers)
Block-01-Marketing and its Applications
Block-02-Marketing Planning and Organisation
Block-03-Understanding Consumers
Block-04-Product Management
Block-05-Pricing and Promotion Strategy
Block-06-Distribution and Public Policy
MS-63 (Product Management)
Product Management – Introduction
Managing Products – 1
Branding and Packaging Decisions
New Product Development
Implementing New Product Decision
MS-64 (International Marketing)
International Merketing : An Introduction
Environment of International Business
Policy framework and Procedural Aspects
International Marketing Mix
International Marketing Planning
MS-65 (Marketing of Services)
Marketing of Services – An Introduction
Services Marketing Mix
Strategic Issues
Sectoral Applications-I
Sectoral Appcications-II
MS-66 (Marketing Research)
- Unit 1 (Marketing Research – Meaning & Importance)
- Unit 2 (Organisation of Marketing Research in India)
- Unit 3 (Research Design)
- Unit 4 (Data Collection)
- Unit 5 (Sampling)
- Unit 6 (Questionnaire Design & Development)
- Unit 7 (Attitude Measurement & Scaling)
- Unit 8 (Qualitative Research)
- Unit 9 (Data Processing – Coding, Tabulation, & Data Presentation)
- Unit 10 (Description & Inference From Sample Data)
- Unit 11 (Analysis Association)
- Unit 12 (Regression Analysis, Discriminant Analysis & Factor Analysis)
- Unit 13 (Conjoint Analysis)
- Unit 14 (Cluster Analysis & Multi-Dimensional Scaling)
- Unit 15 (Application of Marketing Research in India – Some Case Studies)
MS-68 (Marketing Research)
- Case 1
- Case 2
- Case 3
- Case 4
- Case 5
- Case 6
- Case 7
- Unit 1
- Unit 2
- Unit 3
- Unit 4
- Unit 5
- Unit 6
- Unit 7
- Unit 8
- Unit 9
- Unit 10
- Unit 11
- Unit 12
- Unit 13
- Unit 14
- Unit 15
- Unit 16
- Unit 17
- Unit 18
- Unit 19
Assignments
You can download all the assignments from here.
All Semesters
- MS-06
- MS-63
- MS-64
- MS-65
- MS-66 (Solved January 2022)
- MS-66 (Solved January 2022)
- MS-66 (Solved July 2023)
- MS-68 (Solved July 2022)
- MS-68 (Solved July 2023)
Previous year question papers
Download all the previous year question papers from here: