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Who can take this course?

Indira Gandhi Open National University is a distance learning national university recognised by UGC and founded in the year 1985.

IGNOU offer a program Post-Graduate Diploma in Marketing Management (PGDMM) course. This course can be taken by students as well as employed candidates who are seeking for a growth in their career.

This course is a good opportunity for people who are already in the industries mentioned below or who are seeking to work in the following fields:

  1. Marketing Manager
  2. New Product Manager
  3. Sales Manager
  4. Marketing Communications Manager
  5. Marketing Executive
  6. Advertising Manager
  7. Brand Manager
  8. Market Research Analyst

In this page you will get all of the documents related to the IGNOU Post-Graduate Diploma in Marketing Management (PGDMM) course. Whether it is study material, assignments or previous year question papers. We provide all the content related to PGDMM course in free of cost.

PGDMM – Study Material

Download and view all the study material related to MS6, MS64, MS65, MS66 from this section:

MS-06 (Marketing for Managers)

Block-01-Marketing and its Applications

Block-02-Marketing Planning and Organisation

Block-03-Understanding Consumers

Block-04-Product Management

Block-05-Pricing and Promotion Strategy

Block-06-Distribution and Public Policy

MS-63 (Product Management)

Product Management – Introduction

Managing Products – 1

Branding and Packaging Decisions

New Product Development

Implementing New Product Decision

MS-64 (International Marketing)

International Merketing : An Introduction

Environment of International Business

Policy framework and Procedural Aspects

International Marketing Mix

International Marketing Planning

MS-65 (Marketing of Services)

Marketing of Services – An Introduction

Services Marketing Mix

Strategic Issues

Sectoral Applications-I

Sectoral Appcications-II


You can download all the assignments from here.

All Semesters

Previous year question papers

Download all the previous year question papers from here:

December 2020

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